What is a potential consequence of not using a consumer advisory?

Not using a consumer advisory can lead to an increased risk of foodborne illness. A consumer advisory provides important information regarding certain foods that may pose health risks, especially undercooked or raw items such as eggs, meat, or seafood. By failing to inform customers about these risks, establishments may inadvertently encourage them to consume unsafe food. This can result in foodborne illnesses, which not only affect customer health but can also lead to severe legal and financial consequences for the food establishment, including loss of reputation and potential lawsuits.

The other options relate to business benefits or improvements that aren't relevant to the question's focus on health and safety. They do not address the critical importance of informing customers about risks associated with specific food items.